Driving demand for good design

Good Design Australia is dedicated to driving a greater demand for good design in Australia through:

1. Consumers that drive demand through the purchase of well designed products and services that are functional, safe, high quality, good value for money and less harmful to the environment.

2. Businesses that manufacture, market and distribute products and services in Australia and are looking to meet the demands of their customers.

3. Designers that are engaged to create better products and services for their clients.

4. The Australian International Design Awards (AIDA) that endorses good design and provides consumers with a clear indicator of the cornerstones of good design: form, function, quality, safety, sustainability and innovation.

Building a case for design

Businesses that integrate design into their corporate vision and strategy are unmistakably growing at a faster rate than those who view it simply as a corporate facelift.

Since the introduction of Quality Management Systems in the early 1990s, quality is now inherent in all business practices around the world. Design is the next frontier of how companies are competing. You only need to look internationally to see the overwhelming
evidence of this.

More specifically, good design results in products, systems or services that are functionally, aesthetically, and commercially more efficient, improving people’s lives and leading to the smallest possible impact on the environment.

Good Design Australia provides a framework that leads to the continual improvement, competitiveness and motivation of businesses that invest in good design. Through the Australian International Design Awards, the Good Design™ and Design Award™ trade marks lead to increased sales, point-of-sale differentiation and a greater value proposition for products and services.