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Good Design Council

The Good Design Council is an advisory board for the Good Design Awards. The Council comprises a broad spectrum of designers and business people in Australia and internationally. It includes past Australian and international members of the Good Design Awards Jury as well as applicants and recipients of previous Good Design Awards. The core purpose of the Council is to advise Good Design Australia on the strategic direction of the Awards to ensure the program continues to align to the needs of the design and business sectors. Participation on the Council is on a voluntary basis.

Maureen Thurston - Chair

Principal, Design Thinking

A consultant, educator, entrepreneur, lecturer and author, Maureen began her industrial design career by combining design with business development responsibilities for her first employer in 1980. In 1987 she founded ACCESS International, the first brokerage for product design and development in the United States. ACCESS ultimately evolved into a Design Leverage consultancy counseling executive management on the strategic deployment of design as a catalyst to unlock innovation, creativity and top-line growth.

Formerly an Adjunct Associate Professor in Design Management and Leadership at Art Center College of Design, Maureen created the curriculum and was recognised by her students in 2003 with the Art Center Great Teacher Award. In 2005 she led the first international educational exchange between California based Art Center College and INSEAD, a top-ranked business school with campuses in France and Singapore. This ongoing program continues to advance design’s aggregate value within the MBA mindset, while exposing Art Center students to the quantitative drivers of business.

Beyond years in consulting and education, Maureen has also designed, developed, patented, and commercialised her own line of houseware products that sold through retail and catalog channels.

She served on the Advisory Boards for the Design Management Institute and Suffolk University Sawyer School of Management: Innovation and Design Management EMBA. Currently she serves on the Advisory Board for Object: Australian Centre for Design and is Chair of the Good Design Council.

From the beginning of her career in 1980, Maureen has vigorously engaged in bridging the gap between the disciplines of design and business. In 2007, Maureen left the USA to join Second Road Pty Ltd a strategy and innovation firm in Sydney. In this environment the ‘consulting firm’ itself become the object of her design. After five great years Maureen joined Deloitte.

When asked about her new role she replied… “I have the BEST job in the country! As an industrial designer, I’ve been given the unique privilege to leverage the aggregate value of design as a competitive strategy within a billion dollar professional services firm! How cool is that!?”

Adam Laws

Director, Adam Laws Pty Ltd

Adam has a degree in Industrial Design and lived in England and New Zealand before moving to Australia. Between 1985 and 2000 Adam was a Director of a leading Industrial Design consultancy, Nielsen Design Associates. In 2000 he established Adam Laws Pty Ltd to pursue design projects on a more entrepreneurial basis both in Australia and internationally.

Adam has been the principal designer of numerous award winning products including Cafe Bar, Clark sink plug, Air Services Australia air traffic control consoles, Betachek blood glucose meter and the Telstra rental phone. Adam has sold one of his own product designs to Harley Davidson in America and has a range of successful designs in production for Danish company, Furnipart.

Adam is also a very experienced user of Alias modeling software, an accomplished model maker and regular quest lecturer of Industrial Design courses in Sydney.

Hugo Davidson MDIA

Founder and Chief Executive Officer, Catalyst Design Group and KNOG

Following a BA in Industrial Design, Hugo worked for four years in Europe and the UK. In 1992 Hugo founded Catalyst Design Group. Since then Catalyst has designed and delivered consumer, electronic, telecommunications and sporting products from feasibility through to concept, engineering through to manufacture, and supply.

Catalyst now has the reputation as one of Australia's leading Industrial Design and product engineering companies, working with a huge variety of local and international clientele.

In 2002, with partner Malcolm, Hugo established KNOG and launched their proprietary products onto the global market in over 32 countries worldwide. A cycling accessories brand, KNOG now manufactures over 100 products, sold through independent, online and dedicated retail stores.

Hugo has also been the recipient of over 28 Australian and international design awards including the 2007 Australian Design Award of the Year, four IF Awards, the ISPO Award and the Red Dot Design Award.

Murrary Hunter FDIA

Founder and Chief, Design + Industry

Murray has a Master's Degree in Industrial Design from the Royal College of Art in the UK and over 35 years of international industry experience as a consultant Industrial Designer.

Murray is the Founder and Chief of Design + Industry (D+I), a product design and engineering consultancy with offices in Sydney and Melbourne.

D+I was founded in 1987 and is now the largest design and engineering consultancy in Australia, specialising in the development of high technology business, medical and consumer products. D+I is renowned for design and engineering technically sophisticated and highly complex products with extensive experience in electro-mechanical devices and design for manufacture.

D+I has a highly skilled international team consisting of 35 designers and engineers and has built significant international recognition by developing long term relationships with world leading organisations in Australia, USA and Europe.

Murray and his team have been internationally recognised for achieving design and engineering excellence by winning over 100 awards in competitions throughout the world, making D+I the most accomplished consultancy in Australia.

In 2008 D+I joined forces with Smart Design, a leading US based consultancy to form a global design network with expanded service offerings working across offices in Sydney, Melbourne, New York, San Francisco and Barcelona.

Lee Liston MDIA

Director and Co-Owner, 4design

4design is dedicated to pushing the creative boundaries with a focus on customer specific solutions influenced by global trends in product design.

4design is one of Australia's fastest growing design teams who have been recognised with over 30 local and International Design Awards in just seven years of business. Some of these include multiple Red Dot awards, Australian International Design Awards, iF Awards, Powerhouse Museum Product of the Year and Engineering Awards for the Emotiv Mind-reading Headset, X5 Intrinsically Safe Pager, Solarscan Melanoma detection device and Hub Multi Function Pole system just to name a few.

BA of Industrial design with first class honours and awarded the University Medal in 1994, Lee has spent half his life dedicated to gaining knowledge and experience in designing and manufacturing commercially successful products for various companies including Nike, Nokia, Canon, Sydney Olympic Park, City of Sydney, MSA and Electrolux.

Lee is a hands-on Industrial designer, a keen cyclist and enjoys ultra distance triathlons.

Raj Nandan

CEO/Chairman of Indesign Media Asia Pacific

Raj Nandan purchased his first magazine, Architectural Review Australia, at age 22 – a prelude to his boutique publishing house Indesign Media Asia Pacific (IMAP), which he launched only 7 years later.

IMAP found immense success with Indesign magazine, which now circulates in 41 countries worldwide – one of a stable of highly respected design and architecture titles that also includes DQ (Design Quarterly) and Habitus. Adopting a cross-platform approach, IMAP is the driving force behind numerous design events including Indesign: The Event (previously known as Saturday in Design), and the highly successful website Indesignlive.

A prominent and highly active member of the international design community, Nandan also sits on several boards, including the Strategic Advisory Board of the International Federation of Interior Architects/Designers, and the Advisory Board for Emergency Architects Australia.

Steve Baty

Principal, Meld Studios

Steve has over 14 years' experience as a design and strategy practitioner. Steve is well known in the area of strategy and design, contributing to public discourse on these topics through articles and conferences.

Steve serves as President of the Interaction Design Association (IxDA), is a regular contributor to, serves as an editor and contributor to Johnny Holland (, and is the founder of UX Book Club – a worldwide initiative bringing together user experience practitioners in over 80 locations to read, connect and discuss books on user experience design.

Steve is co-Chair of UX Australia – Australia's leading conference for User Experience practitioners, and Chair of Interaction 12 – the annual conference of the IxDA for 2012.

Paul Huxtable

Serial Product Developer
Occasional Business Developer

Paul is a serial product and business developer with 40 years' experience in design, development and commercialisation of products for Australian and international markets.

After studying Mechanical Engineering, Industrial Design and Marketing in the 1970s, Paul progressed quickly into senior roles in both design and marketing within two large Australian public companies Caroma and Simpson (now Electrolux) before founding three design consultancies from 1989 to 2008 in South Australia and Malaysia.

Paul has now retired from consulting but remains active with a number of business interests, mentoring roles and personal projects. One of which is as Managing Director and Co-Founder of Eye-Catcher Innovations, an Australian Company and global leader in the design and manufacture of the Protect-it range of plastic impact protection products for columns, which is now exported to over 60 countries.

Paul has authored/co-authored multiple international patents in a diverse range of product categories. His credits include multiple national and international Business Awards, Innovation Awards, Export Awards and Design Awards, including the Australian Design Awards, Powerhouse Museum Selection and Chicago Athenaeum Museum Selection.

Prof. Vesna Popovic FDIA

Professor, Industrial Design,
Queensland University of Technology
Director, PAS Lab

Vesna is a Professor in Industrial Design at the Queensland University of Technology and she is founder of the Industrial Design infrastructure in Brisbane, Queensland. She has worked as a corporate and practicing Industrial Designer and ergonomics/ human factors consultant and was involved in international studies conducted by the International Council of Societies of Industrial Design (Icsid), UNDRO (United Nation Disaster Relief Organisation) and The League of Red Cross Societies.

Vesna's current interest is in research focusing on product design, interactivity, human–centered design, experience and expertise. She has been the founder of the People and Systems Laboratory (PAS Lab) research group at QUT. Most of the research conducted has been published in refereed publications and conference proceedings.

She has a number of realised designs and some of them received significant awards. She is recipient of Australian Research Council (ARC) grants (Discovery and two ARC Linkage grants) and is an ARC Grant Reviewer.

Vesna is a Fellow of the Design Institute of Australia and Fellow of the Design Research Society (UK). She was the Executive Board Member of the International Council of Societies of Industrial Design (Icsid), Education Chair 1997 – 2001 and South Pacific – South East Asia Icsid Region Portfolio Leader (1997-2001). Since 2001 she has been an Icsid adviser. She has been the Council Member of the Design Research Society since 2011 and is a Fulbright Scholar.

Andrew Crick

Managing Director,
Schremmer Crick Associates

Andrew has over 25 years' experience as an Industrial Design consultant. Formerly in partnership with one of Australian product design's founding fathers Paul Schremmer, now retired, Andrew has had a prolific career in helping many leading manufacturers in Australia and oversees bring their products to commercial reality.

Andrew's designs of ovens and cooktops for St George Appliances, barbecues for Beefeater Barbecues, coffee machines for Sunbeam Corporation and metering devices for Ampy Metering have become common place in the typical Australian household.

Also, found on worksites and streetscapes throughout the world are his designs of hard hats and other safety equipment for Scott Health and Safety, and light poles for Goldspar.

This eclectic background in design for high volume manufacturing gives Andrew a unique insight into all elements of product development.

George Bej

General Manager, Marketing
Laminex Australia

George is the General Manger of Marketing at the The Laminex Group, a leading marketer, distributor and manufacturer of premium decorative surfaces in Australia and New Zealand with a portfolio of market leading brands that include Laminex, Formica and Essastone.

Design drives everything the Laminex Group does and George is responsible for leading one of the largest new product development, innovation, brand, digital and communications programs in the Australian building industry.

Annually, Laminex launches in excess of 20 new products and range extensions, supported by substantial merchandising and digital footprint for specifier, trade and consumer audiences.

George is passionate about product design, innovation and design thinking and attributes design as the single most significant influence on his career and success to date.

Robert Tiller

Founder and CEO,
Tiller Design

Robert is the Founder and CEO of Tiller Design, and partner businesses Tiller Manufacturing.

A champion of truly diligent design, Robert has over 25 years' experience in product development, design, manufacture and commercialisation.

Globally, Robert and his team have developed products for some of the world's largest energy and military organisations. Locally, they have amassed a vast portfolio of work across technology, communications, medical and lifestyle products, for a wide variety of clients.

Robert holds board positions on several 'start up' companies focussing on technology commercialisation. He also advises many business entrepreneurs on successful new product development, manufacturing and distribution.

Robert is a highly respected design professional who has spoken at international design and sustainability conferences in Saudi Arabia, China, North America and Australia. He has judged international design awards programs in Korea and Australia.

Graham Paver

Senior Lecturer in Industrial Design, University of Newcastle (Retired)

Graham began his career in the manufacturing industry and moved into Industrial Design through degrees in Resource Utilisation and Environmental Design. His work has received several patents and a number of awards including The Prince Philip Prize, an Australian Design Award and The Institution of Engineers, Australia (IE Aust.) Award for Engineering Excellence.

Graham has recently concluded several years as Head of Industrial Design at the University of Newcastle where he had research interests in the energy efficiency of domestic appliances.

Assoc Prof. Douglas Tomkin

Faculty of Design, Architecture and Building, UTS Sydney. Manager, Designing Out Crime Research Centre

Douglas was head of the School of Design at UTS from 2004 to 2008 prior to moving to the Designing Out Crime Centre where he has completed projects for the City of Sydney, NSW Housing, Counter Terrorist Police Unit, and NSW transport corporations. He also acts as an expert witness for design related legal cases and leads a number of design research projects including EEG monitoring equipment and medical devices to protect against viral infection. Douglas also lectures on design matters in Asia and the UK.

Prof. Mark Burry

Professor of Urban Futures, Architecture Building and Planning, University of Melbourne

Mark has published internationally on two main themes: the life and work of the architect Antoni Gaudí, and putting theory into practice with regard to ‘challenging’ architecture. He has also published widely on broader issues of design, construction and the use of computers in design theory and practice.

As architect to the Temple Sagrada Família since 1979, Mark is untangling the mysteries of Gaudí’s compositional strategies for his greatest work. In 2006, Mark was awarded the Australian Research Council’s most prestigious funding award, a ‘Federation Fellowship’ for five years.

Mark holds various senior positions at academic institutions in Europe, New Zealand and Australia, is a member of the Advisory Board of Gehry Technologies in Los Angeles, was a member of the Australian Research Council College of Experts [2003 – 2007], was a member of the RAIA National Education Committee (2001– 2005) and is the Chair of the Research Leaders Group of the Australasian CRC for Interaction Design.

Mark's work has been published internationally on two main themes: the life and work of the architect Antoni Gaudí in Barcelona, and putting theory into practice with regards to 'challenging' architecture. He has also published widely on broader issues of design, construction and the use of computers in design theory and practice.

Mark remains an active member of Victoria's State of Design Advisory Council among other design advisory positions.

Mark Armstrong FDIA

Managing Director,
Blue Sky Design Group

Mark is a founding principal of Blue Sky Design Group, one of Australia's leading Industrial Design consultancies.

In 1995, Mark formed a joint venture company with Philips Electronics for five years, enabling access to new technologies, design trends and methodologies that have been of significant benefit to the continued growth of Blue Sky and its clients.

Another key milestone in the company's success was being commissioned by the Sydney Organising Committee for the Olympic Games to design the Sydney 2000 Olympic Torch. Now one of the icons of the New Millennium Games, this project continues to showcase Australian design and technology to the world.

Other notable Blue Sky projects and collaborations include True Colours Rugby World Cup Tour for the Australian Rugby Union new trains for the Sydney network commissioned by EDI Rail; next generation ear products for Cochlear with super slim ergonomics and customer focused features; and a number of high volume products including whitegoods, lighting systems, garden care and medical equipment – many receiving Australian and international design awards.

Mark has also worked in close cooperation with RMIT Centre for Design on a number of projects at the forefront of environmental design.

Mark plays an active role in the Design Institute of Australia and is also a member of the Dean's advisory board within the Faculty of the Built Environment at the University of New South Wales.

Craig Mounsey

Chief Executive Officer, CMD
Product Design and Innovation

Owner and Chief Executive Officer of CMD Product Design and Innovation, Craig has 20 years' experience as an Industrial Designer. Arriving in Australia in 1992, he founded CMD Product Design and Innovation in Brisbane.

Craig's company has been the recipient of multiple Australian and international design awards, including the 2008 Australian International Design Award of the Year for the Flaik by Snowsports Interactive.

Recent activities include discussions with Queensland Government on smart state program structures and advising federal ministers on fostering innovation in emergent, energy efficient technologies.

Craig has lectured Industrial Design at the Queensland University of Technology. He has also been a guest speaker to several national associations and interest groups on the processes and benefits of strategic design. Craig also sits on the AI Group Industry Advisory Committee for Electronics and Innovation in Canberra four times a year.

Ross Cameron

Production Engineer

A production engineer by training, Ross most recently headed up Dyson's Sea East Asian operations. Ross and James Dyson launched Dyson Appliances in Australia fifteen years ago, making it Dyson's first export market. Ross, together with his team, then oversaw and supported the development of the Dyson business across South East Asia. During the latter part of 2002 at James Dyson's request, Ross assisted with the start-up of Dyson in USA.

Ross' previous positions include Manager, Global Equipment Product Development, Global Business Development – S.C. Johnson; General Manager – S.C. Johnson Commercial Division – ANZ, and General Manager – Rotobic Australian Manufacturing and Distribution Company.

Richard Hoare

Director of Design and Innovation,
Breville Group

Chances are Richard is responsible for at least one of the small appliances in your home. With 24 years experience Richard has overseen the design of over 270 household appliances sold in over 30 countries.

Richard is the Director of Design and Innovation for Breville Group globally. He was previously Director of Design and New Product Development at Sunbeam where he restructured the development team to adapt from manufacturing driven to consumer driven. Under Richard's guidance the Breville team has been recognised for design excellence with over 50 awards internationally.

Richard sits on the executive team at Breville Group and has been instrumental in refining the purpose and values that drive the Breville brand. He was involved in the positioning, strategy and launch of the Breville brand into North America in 2003.

He has been instrumental in the definition of Breville's design philosophy which has led to creation of a family of products which are sold internationally. He believes in delivering surprising performance, durability, ease of use and refinement to the consumer. He has built an integrated team of designers and engineers who are equally at home conceptualising as they are resolving issues on the production line.

In 2006 Richard established the Breville Innovation Group tasked with working beyond development deadlines on new trends and blue sky ideas.

Richard lives in Sydney with his wife, three children, two dogs and five chickens.

Madeline Lester LFDIA

Madeline Lester + Associates (MLA),
Member IDA, Immediate Past President, IFI

Madeline co-founded design firm Interni in 1988 and Madeline Lester + Associates (MLA) in 2005. She has more than 35 years' experience as an interior designer and a design management consultant working on residential, retail, hospitality and commercial projects.

Madeline is an Executive Board Member of the International Design Alliance (IDA) and the Immediate Past President of the International Federation of Interior Architects and Designers (IFI). She is also a Past National President of the Design Institute of Australia and the current Adjunct Associate Professor of Interior Architecture at the University of New South Wales.

Madeline is well known as a keynote speaker at international conferences as a design professional. She remains on the Course Advisory Panels of Raffles University of Design in Singapore, the Interior Architecture Program at the University of New South Wales in Sydney and The Designed Environments degree programs at Think Education, Billy Blue.

Steven Pozel

Director, Object: Australian
Centre for Design

As the Director of Object, Steven has championed outstanding design in Australia for over 10 years and has continued to develop one of Sydney's most innovative arts organisations.

Through Object's creative exhibition and learning programs, digital publishing and touring to over 40 regional and metropolitan exhibition venues, Object is expanding audiences for design across the country. Object's diverse exhibition program showcases everything from fashion to furniture, architecture to jewellery and from glass to digital design.

Prior to moving from Canada in 1997, Steven was the director of several contemporary art spaces including The Power Plant, Toronto – Canada's leading contemporary art centre. The Power Plant became known for its significant exhibitions of art, design and architecture by leading figures from around the world.

Steven has also been a lecturer at Sydney's College of Fine Arts, a presenter on design for the Stvdio arts television channel and is a founding board member of the Australian Design Alliance.

Rob Geddes FDIA

Innovation Manager, QMI Solutions

Rob is a multi-award winning Industrial Designer and a champion of the Australian design industry. His three decades of work range from branding to product design in fields such as medical products, commercial and industrial instruments, transport, consumer and architectural products, and children’s products and toys. An Accredited Designer and Fellow of the Design Institute of Australia, he was Smart State Designer of the Year in 2008.

Rob was the Managing Director of PROdesign, a multidisciplinary design consultancy that won numerous accolades and awards including being a Top Nominee in the Danish INDEX:07 international design awards, several Australian Design Awards and Design Marks, Powerhouse Museum Selections, a Memento Award, Queensland Design Excellence Awards, People’s Choice Awards and numerous Design Institute Gold and Silver Awards. Robert has been a Director, National Vice President and Queensland President of the Design Institute of Australia – Australia’s peak professional body for design.

Mark Bertinetti

Senior Industrial Designer
Sleep Product Development,
ResMed Limited

Mark holds a Bachelor of Industrial Design with First Class Honours from UNSW and has over 14 years' experience as an Industrial Designer with qualifications/training in web design, human factors, user interface design, Six Sigma Lean and entrepreneurial business and management.

Mark has traveled globally gaining knowledge about cutting edge manufacturing processes in surface decoration and UI technologies to create high quality/low cost product design solutions.

For the past three years Mark has been the Senior Industrial Designer for ResMed's Sleep Product Development and has lead the industrial and user experience design for the award winning S9 Series. He works closely with ResMed's Sleep Product Development team to ensure that the user interface design, product form and finish, and usability provide the best possible user experience, and maintain ResMed's market leadership in sleep and respiratory medicine.

Mark's career includes being Director of Bertinetti Design, Industrial Designer at Nielsen Design Associates, Industrial Design Supervisor at University of New South Wales, Industrial Designer / Team Leader for ResMed's Bilevel PD and a judge for the Australian Design Award – James Dyson Award.

Mark has contributed to award winning designs including the Clark Sink Plug (1998 Australian Design Award - Nielsen Design Associates), Telstra T1000 Phone (2004 Australian Design Mark - Nielsen Design Associates), AutoSet CS2 (2004 Australian Design Mark – ResMed Ltd), S8 & H3i Integrated Humidifier (2006 Australian Design Award of the Year – ResMed Ltd), Mirage Quattro Mask (2008 Australian Design Mark – ResMed Ltd) and S9 Series (2010 Red Dot Design Award – ResMed Ltd).

Mark Bezzina

Managing Director, StanCert

Mark holds a Master of Business Administration (MBA) degree from Macquarie Graduate School of Management and a Bachelor of Business majoring in Management and Information Science (BB) from the University of Technology, Sydney.

In his previous role as the Executive Director of Australia's National Standards Body at Standards Australia, Mark was responsible for relationship management and partnering. This function involved interactions with 1500 nominating bodies, 9000 committee Members, all levels of government including regulators, academics, industry groups, commercial interests, media and the community. Mark has written and managed the development of well over 100 standards. He has set up innovative regulatory regimes and certification systems, and implemented management and compliance systems in a range of organisations.

Mark has acted as Head of Delegation for both Standards Australia and Standards New Zealand at JTC1 for many years. He has also been responsible for the management of all Australia's input into UN/CEFACT and JTC1 and their Subcommittees. He has also managed Australia's input in ISO and IEC in the area of all business and ICT related standards. He has been a member of the IEC Standards Management Board and the ISO/IEC/ITU Strategic Advisory Group. He has also managed his own consulting business and held senior management positions at the Australian Gas Light Company, the Reed Group, Ralph M. Lee (now Downer RML), BICC/Metal Manufacturers (MM Cables) and Pirelli.

Mark has extensive experience in advising national standards bodies in the European Community, Australia, New Zealand, Cambodia, Myanmar, Vietnam and Laos and has worked with all member countries of Asia Pacific Economic Cooperation (APEC) and the Association of Southeast Asian Nations (ASEAN). He was the founding Executive Director of the Society for Knowledge Economics, founder of the National Centre for Security Standards, Chairman and founder of the BizDex Information Management initiative and immediate past Chairman of the Biometrics Institute.

Mark is a member of the Australian Services Roundtable, Australian Industry Group, Australian Business Foundation, the St James Ethics Centre and the Edmond Rice Business Ethics Initiative. He also sits on several high-level government and industry committees.

David Francis FDIA

Creative Director, D3 Design, Sydney

After graduating with an industrial design degree from Canberra University, David travelled to the UK where he worked for four years with leading UK product design consultancies Ogle Design and Allied International Designers in London. On his return to Sydney, he took up a position with Invetech where he managed their Sydney studio. It was while at Invetech that he began his work in structural packaging design.

David formed D3 Design in 1991, and has been instrumental in developing D3ʼs unique approach to understanding consumer needs and developing new product and packaging solutions that meet and exceed those needs. His role is to listen to the often competing needs of consumers, marketing and production and develop innovative solutions. His reputation and experience from over 20 years in the design industry has grown as clients appreciate the edge that this structured approach to new product development can bring to their brands.

As Creative Director at D3 Design, David has successfully worked for such blue chip clients as Unilever, Nestle, Selleys, Coca Cola Amatil, Cerebos, Diageo, Qantas and Dairy Farmers.

D3 Design is responsible for a diverse range of well known products such as the Mt Franklin Mineral water bottle, Nescafe Gold coffee jars, the Hyundai A-League and W-League Football trophies, sleep apnoea devices for Resmad, Sunbeam kettles, Wilthsire Staysharp knives and Lady Jayne haircare products.

Prof. Elivio Bonollo

Emeritus Professor of Industrial Design, University of Canberra

Elivio is one of Australia's leading Industrial Design educators and researchers. In 2008 he was conferred with the Honour of Cavaliere by the President of the Republic of Italy in recognition of his collaborative work in design and education. He is Emeritus Professor of Industrial Design at the University of Canberra (UC) and recently visiting professor in the School of Design and Environment (2004 - 2007) and the Department of Mechanical Engineering (2007) at the National University of Singapore (NUS).

He is also ongoing visiting professor in the Faculty of Applied Art and Design at Ubon Ratchathani University, Thailand. He was foundation professor of Industrial Design at UC (1997-2002) and a Pro Vice-Chancellor (1999-2001). Earlier he was Dean of the Faculty of Environmental Design (1997-98).

Elivio was professor and director of the Centre for Industrial Design at Monash University (1989-96) and before this senior lecturer in charge of Industrial Design in the Faculty of Art at RMIT (1979-89). He is the founder of the Industrial Design discipline at Monash University and the principal author of the original Industrial Design degrees at RMIT (1982) and Monash University (1989).

After a cadetship at General Motors Holden in Melbourne, he began his teaching career at RMIT as a lecturer in the Department of Mechanical and Production Engineering before moving on to the Department of Design in 1979. He has taught and consulted in a number of universities including appointments as external examiner in design at NUS, Ngee Ann and Temasek Polytechnics in Singapore. He is a member of LENS, the International Learning Network on Sustainability (Politecnico di Milano). He is a PhD supervisor and currently a member of the Space, Place and Object Research Cluster in the Faculty of Arts and Design. His recent book is entitled: Bonollo, Elivio, 2010, Product Design: A course in first principles.

Prof. Roy Green

Dean, Faculty of Business,
University of Technology Sydney

Roy is Dean of the Faculty of Business at the University of Technology Sydney. He is a graduate of the University of Adelaide with a PhD in economics from the University of Cambridge, and has worked with universities, business and government in Australia and overseas, including the OECD’s National Innovation System Programme, EU’s FP7 and Ireland’s Programme for Research in Third Level Institutions (PRTLI).

Roy is Chair of the Federal Government’s Innovative Regions Centre, CSIRO Manufacturing Sector Advisory Council and NSW Manufacturing Council. He is also a member of the ABS Innovation Technical Reference Group, IBSA National Project Reference Group, SA Training and Skills Commission, Public Sector Performance Commission and board of the Society for Knowledge Economics, and he recently completed a Review of the Textiles, Clothing and Footwear industries for the Federal Minister for Innovation, Industry, Science and Research.

Roy is a member of the board of the ARC Centre of Excellence for Creative Industries and Innovation and the UTS Steering Group for the Federal Government’s Creative Industries Innovation Centre.

Peter Cooper

Head of Design

Peter is the Head of Design at Sunbeam, one of the most recognised and respected brands in Australian homes. Innovation and intelligent, human-centred design are at the core of Sunbeam's commitment to great user experiences.

Peter is an accomplished design leader with a passion for bringing innovative ideas to market. A champion for the strategic opportunities for creativity and innovation in business, Peter has extensive experience building and directing teams to achieve commercial results. He has held senior roles in both consulting and corporate environments, including VP of Design and New Product development at Rode Microphones and now Head of Design and Innovation at Konstrukt.

Peter travels extensively and has a strong global focus. He has worked with companies in the US, UK, Italy, France, India, China and Australia. Projects he has led have been recognised with international awards including the Australian Good Design Award®, Powerhouse Museum Selection, Chicago Athenaeum Good Design Award, Excellence in Design Award, IDSA IDEA and Red Dot Award. He is an active member of the professional community, and has served on the State Council for the Design Institute of Australia (DIA) as well as judging panels for the Good Design Awards in Australia.

International Participants

Michelle Berryman

Director, Experience Design Services at THINK Interactive, Inc.

Michelle is a User Experience Designer with a significant background in industrial design, user-centered design, research, experience strategy and brand management.

She leads the experience design practice at THINK and provides oversight to a team of experience designers engaged in designing for a full spectrum of digital ecosystem projects including mobile applications, responsive websites, embedded device experiences, intranets and multi-screen/omnichannel experiences.

Michelle oversees and conducts usability testing and user research efforts. Works closely with the THINK strategy team to deliver digital channel strategy tied to business metrics, marketplace opportunity and user needs and goals. Facilitates workshops for experience strategy, ideation/brainstorming and digital to physical prototyping.

"When it comes to great user experiences, I believe in the power and elegance of simplicity. I believe that joy is not accidental and that interactions should be authentic, meaningful and pleasurable. I strive to make an emotional connection with users by eliciting desire and delight with the interfaces I design. When I am not designing, I can often be found traveling the world, camera in hand, looking for beauty, inspiration and fresh perspectives"

Specialties: Interaction Design, User Experience, Information Architecture, User Research, Corporate Identity, Project Management, Business Development & Emerging Technologies

Leimei Julia Chiu

Executive Director, Japan Institute of Design Promotion

Julia is the Executive Director of the Japan Institute of Design Promotion (JDP) and a Professor in the Department of Visual Communication Design at Musashino Art University. She has spent most of her adult life working to help designers and students of design promote their work across national and cultural barriers. Born in Taiwan (Chinese Taipei), raised and educated in the United States and later in Japan, she has acquired a diverse cultural and academic foundation.

Prior to her current appointments, Julia was Director of the International Design Center NAGOYA (IdcN). She has worked with major Japanese corporations, as well as with governments and academic institutions in over 39 countries across Europe, North America and the Pan Pacific Rim. She is an Executive Board Member for the Advisory Council of METI (the Japanese Ministry of Economics & Industry) to implement national design policy in Japan, as well as the Mayor's Advisory Council on implementing the 10 year strategic plan (2010-2020) for the future of the City of Nagoya and strategic visions for the economic development of Central Japan Region.

She has lectured at design conferences and academic institutions in over 31 countries. From 1997 to 2001, Julia served as an Icograda Vice President and Executive Board Member of the International Council Societies of Industrial Design (Icsid) from 2007-2009. A recipient of the Mainichi Design Award (jointly with the 2003 Icograda Congress 'VISUALOUGUE' Planning team) and Icograda President's Award, she has served on numerous competition juries including Red Dot Design Concept Award, Brno Biennial, Design for Asia Award, World Design Leadership Award, BIO, Adobe Design Achievement Awards and the Good Design Award.

Jan R. Stavik

Director, International Relations, Norwegian Centre for Design and Architecture
Former President, BEDA

A graduate from the Norwegian School of Economics and Business Administration and INSEAD, France, Jan has spent most of his professional life in marketing and senior management, working for Norwegian as well as international companies and brands including Unilever, Carlsberg, Coca-Cola, Jordan, Royal Caribbean Cruise Line and EAC-KiMS (Malaysia).

For the past decade, Jan has been Managing Director of the Norwegian Design Council (NDC). In his time, Jan has experienced considerable budget increases from the government, enabling the NDC to introduce major national design projects. In February 2005, the NDC opened Norway's first National Centre for Design and Architecture.

 He is currently responsible for the Norwegian Centre for Design and Architecture's international relations, projects and programs, including international promotion of Norwegian design and architecture.

Jan was a Board Member of BEDA for a number of years and served as its President from 2009 to 2011. From 2001 to 2005, Jan was President of the Board of ERA 2005 - the World Design Congress, which took place in the Nordic countries in September 2005 with more than 1,500 participants from over 50 countries around the world.

Kazuo Tanaka

President, GK Industrial Design Inc.
President, Japan Industrial Designer’s Association

Born in Tokyo in 1956, Kazuo is an Executive Director of the Japan Institute of Design Promotion and was a Board Member of the International Council of Societies of Industrial Design (ICSID) from 2007-2011. He was the President of GK Design Group Inc. and was a jury member for design and architecture awards including Good Design Award (Japan) and Red Dot Design Awards (Germany). He is currently a Senior Adviser to the GK Design Group in Japan.

Bruce Claxton

Professor, Design Management at Savannah College of Art and Design

Bruce Claxton holds a bachelors degree in industrial design from the Cleveland Institute of Art, and an MID (Masters of Industrial Design) from the Georgia Institute of Technology. Additionally, he is a lifetime student of creative problem solving.

Bruce drives change with selected clients focusing on Design, Design Thinking and Innovation. He continues to nurture his relationships with universities globally and is a frequent guest speaker at a number of venues.

As the Senior Director of Design Innovation for Motorola Solutions, Bruce directed the global award winning industrial design and human factors innovation teams assuring world-class design. Mission critical products were user centered with technology that is second nature. He established 'Design Integration' as a concept integrating design and the social sciences to drive Motorola towards being a user centered company. The design role through Bruce's leadership partnered with business teams globally to define future strategies and roadmap planning.

A key accomplishment has been Bruce’s recognition as a Master Innovator for Motorola with over 60 patents. Bruce is a Fellow of the Industrial Designers Society of America ( IDSA ), a past national president and board chair of the Industrial Designers Society of America, the world’s largest industrial design society. He recently served as a board member for Icsid ( International Council of Societies of Industrial Design ) from 2012- 2013.

During 2013 he addressed the China International Design Expo in Wuxi, China on design thinking and innovation. Annually he spends several days with MBA students at IPADE, a leading business school in Mexico City and Monterrey, Mexico on design and innovation. He currently is a guest lecturer at Auburn University, Georgia Tech and Florida International University.

Bruce currently acts as a member of the Advisory Board for Auburn University and Georgia Tech.

He contributes to his blog at:

Magnus Aspegren

Director, Singapore Studio
BMW DesignworksUSA

Currently based in Asia and educated in both USA and Europe, Magnus has an international perspective that enables him to lead successful and innovative projects for clients worldwide. His approach possesses a personal perspective, while being sensitive to his clients' brand aesthetics, accounting for the contextual and cultural elements relevant to their markets, history and future.

In 2009, Magnus was appointed to Director of the Singapore Design Studio for BMW Group DesignworksUSA. He is responsible for the daily operations of the Singapore Studio including business development, account management and creative direction.

While at DesignworksUSA, Magnus has applied his versatile background and expertise to develop the strategic skill-set of the Color, Materials & Finish team and the Transportation design team, resulting in numerous innovative, award winning designs for transportation and product development companies like the BMW Group, Embraer, Boeing Business Jets, Airbus, Sennheiser, NeilPryde, HP and Microsoft.

Prior to DesignworksUSA, Magnus created commercial aircraft visual brand identities for over 20 airlines worldwide including Air France, Asiana, Scandinavian Airlines, Southwest Airlines, as well as business jet interiors while working at Teague; he was in charge of the creation of architectural and transportation textile collections at AaBe textiles in the Netherlands; and helped create internationally recognised commercial architecture while working for NBBJ Architects in the United States.