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NSW Government and DNSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

The role of Destination NSW is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government's goal of doubling expenditure within the State’s visitor economy by 2020.

Good Design Australia is proud to be an Event Collaborator with DNSW's Vivid Sydney in hosting the annual Good Design Festival.

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