Differentiate by design

Recipients of a Good Design® or Design Award® accolade through the Australian International Design Awards are invited to differentiate their award-winning product or service by obtaining a licence to reproduce the associated trade mark logos. Licences are also available for Design Award® Best in Category, Design Award® Sustainability and Design Award® of the Year trade marks.

Quantitative research carried out by Good Design Australia in conjunction with a leading research firm indicates that 70% of all respondents would consider buying a product carrying a design mark endorsed by an independent, trusted and credible source.

The research also shows that a product's design rated as the second highest factor in a consumer's purchase decision when faced with a number of buying factors such as price and value for money, and that good design offers customers a sense of security and can help satisfy people's primary need for safety.

As many companies have discovered, these trade marks deliver real commercial benefits and offer an effective means of independent endorsement, differentiation, point-of-sale advantage and increased market share.

Consumers can be assured that products or services carrying these trade marks have been professionally designed to the highest standards and put through their paces by an independent panel of design experts using a comprehensive set of Assessment Criteria.