The product O-I Australia wishes to submit is the new Lean+Green™ range of lightweight wine bottles.
Using new designs and new manufacturing technology, selected 750ml Claret and Burgundy wine bottles are now between 18 and 28% lighter but retain the premium cues of the Australian wine industry.
Such a weight reduction represents one of the largest breakthroughs in wine bottle design and manufacture in Australia. The Lean+Green™ project delivers O-I and its customers substantially lighter weight and more environmentally friendly wine bottles, without compromising the premium look and feel of Australian wine products.
O-I's new Lean+Green™ bottles are between 18 and 28% lighter than their predecessors but retain the premium cues of the Australian wine industry.
This design breakthrough provides brand owners with vastly improved environmental outcomes but does not visually alter their products.
Designers cleverly maintained all the charachteristics of the premium bottles by subtly reducing bottle's diameter, the bottle's shoulder and reducing the punt height.
New Narrow Neck Press and Blow (NNPB) manufacturing technology (a first for wine bottle making in Australia), helps deliver the product.
The bottles come to life for consumers on retail shelves via iconic brands such as Banrock Station.
Based on O-I’s current production levels, these innovative designs will save almost 20,000 tonnes of glass packaging a year. Other substantial environmental benefits include:
• A 20% reduction in energy use to produce the same number of bottles;
• A carbon dioxide saving of more than 11,130 tonnes of CO2 per annum;
• An average 12% drop in water usage per container; and
• Overall water savings of 4,720kL or the equivalent of 6.3 Olympic swimming pools a year; and
* Lean + Green™ can allow 840 more bottles to be packed into a 20ft shipping container. This is an efficiency increase of 6.25%.
Such is the breakthrough nature of this project, O-I's Lean+Green™ lightweight wine bottles have wone widespread industry acclaim.
Sinch launch in May 2009, the product has claimed four national awards, including ""Best of Show"" at both the Packaging Council of Australia's Australian Packaging Awards 2009 and the Packaging Evolution Awards 2009.
PCA judges said: ""The reduction in cost, weight, energy and water usage from each bottle was staggering. Due to the sheer volume of the application, this design solution has the capacity to impact on millions of products worldwide.”