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This year's Design as Strategy Forum is shaping up to be another inspirational event with thought leaders in the field of design and business coming together to share their insights into the future of design-led innovation. The Design as Strategy Forum brings together thought leaders from around the world to share their strategies to leverage design as a means to solve complex problems, create new value, exceed customer expectations and transform business models.

Proudly presented by Good Design Australia in partnership with Aurecon, The Customer Experience Company and the Australian Industry Group (AI Group), the Design as Strategy Forum has become one of the most respected design and business gatherings in the Asia-Pacific Region.

2017 THEME:
Design to Innovate - Innovation as an Object of Design

The Customer Experience Company
Level 6, 7 Macquarie Place
Sydney, NSW 2000

Monday 23 October 2017

9.00am Registration
9:30am to 12:30pm Morning Sessions 1 and 2 - Presentations and Conversations
12:30pm to 1:30pm Lunch
1:30pm to 5:00pm Afternoon Sessions 3 and 4 - Presentations and Conversations
5.00pm to 7.00pm Networking Cocktails and Canapés


Early Bird Registration (13 September to 1 October): $495 (+GST)
Standard Registration (2 October to 20 October): $595 (+GST)


Giam Swiegers joined Aurecon as Global Chief Executive Officer in February 2015. Aurecon operates in 28 countries with a team of over 7,500 engineers and a net revenue of over $1.0 billion. Giam was Chief Executive Officer of Deloitte in Australia from 2003 to 2015. During this period the Australian firm grew to a practice of over 650 partners, 6,000 people with a net revenue of over $1.0 billion. View Giam's full profile here.

Roberto Verganti is a Professor of Leadership and Innovation at the School of Management of Politecnico di Milano, where he directs the Leadin'Lab, a laboratory for Leadership, Design and Innovation. He has been a visiting scholar at the Harvard Business School twice, the Copenhagen Business School and the California Polytechnic University. View Roberto's full profile here.

Innes Willox is the Chief Executive of the Australian Industry Group, a leading industry organisation representing businesses in a broad range of sectors including manufacturing, construction, transport, defence, ICT and labour hire.

Innes served as the Australian Consul General to Los Angeles from 2006 to 2008, where he represented wide-ranging Australian interests on the west coast of the United States, including in the areas of trade, finance, culture, bio-technology, environment and energy sectors. He was Chief of Staff to the Australian Minister for Foreign Affairs, Alexander Downer, from 2004 to 2006. Earlier, Innes held a number of private sector and government positions including Manager of Global Public Affairs for Singapore Airlines based in Singapore (2000-04). Innes began his working career as a journalist. His positions included Chief of Staff at The Age newspaper in Melbourne and Chief Political Correspondent for The Age in the Canberra Parliamentary Press Gallery.

Tharani leads Deloitte Australia’s Social Impact Consulting practice, a specialist practice that works at the intersection of the not-for-profit (NFP) sector, government and business to tackle society’s most pressing challenges. Tharani has over 12 years’ experience as an advisor to not-for-profit organisations, government agencies and business. Her areas of experience include – strategic planning, growth, financial sustainability, innovation, operating model design, governance, and risk management. View Tharani's full profile here.

Ben Hamley is a Partner and Strategy Designer for Business Models Inc in Australia. Holding both an MBA and a Bachelors of Fine Arts, he 'specialises in not specialising' and is a passionate advocate of interdisciplinary entrepreneurship, and the role of the creative industries in strategy and innovation. He has advised some of Australia's top-tier enterprises and government department's including the National Australia Bank, BASF, Corrs Chambers Westgarth Lawyers, the Australia Federal Department of Employment and the Queensland state government's Department of Science, Information Technology and Innovation. Most recently, Ben led a research project for the Queensland state government's Advancing Regional Innovation program, informing the design of their $7.5 Million investment in Queensland regions.

Laura Dye, IDSA, believes design can change communities, organisations and the world. In pursuit of this belief, she has crafted a path combining two fields that value a human-centered approach to change and innovation—design thinking—and organisation development (OD), which fuses organisational strategy, behavioral science and systems thinking with the theory and practice of leading change.

Dye is a director of global organisation development at Nike, where she focuses on organisation strategy and design across the company and for brands like Jordan and Converse. At Nike, Dye also worked as a design studio director, taking a fresh look at people, practices and processes. Previously, she worked as a design strategy manager for Johnson & Johnson’s Global Strategic Design Office where she created strategies for beauty brands and technologies and used design thinking to shift organisational culture and product development process.

Dye has 14 years of experience in strategy, product design and development and co-creation. She holds a Bachelor’s in Product Design from ArtCenter College of Design in Pasadena, CA and a Master’s Degree in Organisation Development from American University in Washington, DC.

Emigrating to Australia from Sweden as a boy, Peter Freedman has built Freedman Electronics, the music shop opened by his parents in 1967, into one of the largest pro audio businesses in the world – RØDE Microphones. RØDE designs and manufactures studio, broadcast and live microphones in Sydney Australia and exports to 113 countries – the number one microphone in several categories. Driven by Peter’s determined vision, RØDE is a singular Australian success story, and a proud sponsor of Good Design Australia.

As Patron of Good Design Australia, Gerhard will bring the 2017 Design as Strategy Forum to a close and deliver the closing keynote address.

The 2017 Design as Strategy Forum will be moderated by Maureen Thurston, Chair of Good Design Australia.

Good Design Australia gratefully acknowledges the support of our Key Partners for the 2017 Design as Strategy Forum.

Aurecon brings ideas to life to design a better future. Imagining what is possible, we turn problems into solutions. We provide advisory, design, delivery and asset management services on projects across a range of markets, in locations worldwide.

The Customer Experience Company (CEC) is an independent consulting firm, specialising in customer experience. We apply design thinking to business problems to get different, more innovative outcomes that create better customer experiences. We design and deliver new products, services and ecosystems for large organisations and government.

The Australian Industry Group (Ai Group) is Australia's peak industry association. Acting on behalf of business for more than 140 years, they are Australia's only truly national employers' organisation. Ai Group represents the interests of more than 60,000 businesses employing more than 1 million staff. Their longstanding involvement with diverse industry sectors including manufacturing, construction, transport, labour hire, mining services, defence, airlines and ICT means they are genuinely representative of Australian industry.