By
I-Sip - Minbie
Ideation Design
Designed in
Australia
Description
Minbie is a soft silicone baby's teat with revolutionised design-functionality that helps to develop a newborn’s instinctive breastfeeding technique - offering a new level of support for continued breastfeeding and allowing seamless feeding between breast and bottle. "We have been in the nursery feeding sector for many years and believe that Minbie represents a significant breakthrough in the approach of Industrial Design to bottle feeding." Jon Seddon, Director Industrial Design.
Key Features
and/or Benefits
Years of design research and development have gone into the functionality of Minbie’s registered and patented design. Minbie is a new paradigm in baby’s bottle teat functionality, because a baby’s instinctive breastfeeding technique is also the technique required for feeding from Minbie. Minbie helps to avoid the problems for mothers and babies of a mis-match in feeding technique between breastfeeding and bottle-feeding. Minbie offers a new level of support for ongoing breastfeeding and for a baby’s digestion when bottle-feeding.
Minbie’s tapering nipple is designed to sit closer to the soft palate like when breastfeeding, assisting with latching-on, feeding and swallowing. A key benefit is that Minbie assists with seamless breast and bottle feeding.
The shallower upper profile is designed to make it easier for baby to cup the nipple like breastfeeding. Thus supporting the baby’s natural ability to nurse the nipple.
The nipple is slightly off-center in order to offer greater comfort for the baby and a more natural and sustainable latch-on. This helps the newborn to practice and maintain the proper latch-on ready to go back to breastfeeding.
The small streamlined bulge on the tongue-side is designed as a reference point for stabilising the teat and to assist the baby’s instinctive feeding motion. Minbie is groundbreaking in helping to maintain a newborn’s instinctive breastfeeding technique for return to breastfeeding.